Why SEO? 7 reasons why an entrepreneur must do it
Search engine optimization is fun and everyone benefits from it. Amid the financial crisis worldwide due to the pandemic, it is worthwhile for many companies to use the potentials and advantages that search engine optimization brings with it. Customers are still reducing their visits to stationary stores. You should above all invest in your online shop and be present on the Internet. Whether you run an international company or run a local shop, SEO meaning in business is fair and rewards your good content with top rankings.
Top rankings get a high reach
Every entrepreneur likes to hear a high reach in online marketing. The fact is that whoever ranks in the top 3 positions on Google & Co. receives the most clicks from users and therefore the most traffic. First-class rankings for relevant keywords from you are therefore all the more important. SEO offers new providers the advantage of being visible online, no matter how much budget is available.
SEO gives everyone a chance
Whether the small shop next door, a medium-sized company or an international corporation, everyone can position themselves with their website in the search engines. Because with an optimized website, smaller, regional companies or online shops that specialize in a certain niche can compete against online store giants, such as Amazon, E-Bay, Ali-express, etc.
The user is already telling you what they want
The user already tells you what they want. So you don’t have to first convince them that they need your products, because the user already knows that. You just have to be present with the right product or the right service. Customer acquisition couldn’t be easier with SEO for business. The user tells Google what he is looking for.
SEO is sustainable
An optimized website promises long-term success. On the other hand, online advertisements disappear as soon as you do not put a budget on it. Good content that optimally answers users’ search queries can bring high-quality traffic to your website for years to come.
SEO is cost effective
SEO is not always cheap, but it is cost-effective, because the investment is worth it. While you pay online ads per clicks or sales, these costs do not arise in SEO. Here you invest exclusively in qualified employees and their time capacities.
All marketing activities benefit from an optimized website
An important part of SEO is the usability of a website. Good usability also benefits other measures in online marketing. After all, your advertisements or your posts via social media also lead users to your website.
With advertisements in particular, you want to keep the user on your website and sell your products. However, if the user does not find their way around and cancels the purchase, you have still paid for the click.
You generate the highest margins through SEO
Do you also offer your products on Amazon or other platforms? You can generate a lot of valuable sales there too. If the user is already looking for your product on Google, wouldn’t it be more profitable for you as an entrepreneur if he also buys in your online shop? The margin is highest for you in your online shop, as you don’t have to pay any fees to the external platform there. At Amazon, the sales commission and storage fee can be up to 30%.
Have we already been able to convince you of the SEO advantages? Then you can start right away. If you need more good reasons for SEO, just get in touch with a professional SEO consultancy. It will help you designing your SEO strategy as your website will be under expert’s surveillance. Be careful while choosing a SEO consultancy.