What can you do with a PR degree?
Congratulations! You have enrolled to study a degree in Public Relations. Many people enter their university degree with a specific dream job or goal in mind. However, in a field as broad as Public Relations, some students may not be so sure, or even aware of the different options out there.
The Public Relations team at Adoni Media has put together a list of potential career outcomes for up-and-coming Public Relations and Communications graduates:
Public Relations Consultant – Agency
You have the opportunity to work in a Public Relations agency, where you look after publicityfor a number of different clients. Typically, this means generating positive press coverage for your clients, however no two days will be the same. You may be undertaking a number of activities from social media management to crisis communications, event planning to media relations.
Public Relations Consultant – In House
Similar to an agency consultant, you will be looking after the Public Relations and generating positive coverage but this time, it will be for a specific company. The major difference between in-house and agency is you will be only working on the one brand, meaning you will live and breathe your brand and have more time and attention to give your publicity opportunities within your chosen company.
Public Relations is all about writing. Copywriters put pen to paper for materials such as blog posts, social media posts, brochures,brochures, and content that is in accordance with the PR strategy.
PR is all about knowing what is circulating in the news around you and knowing how to angle your story in a way that it will be picked up by a journalist. Therefore, it is not uncommon for established PR professionals to jump ship to become a journalist, and vice versa as journalists often make their way to the PR industry.
Within a firm, a PR degree can also secure you a role in Corporate Communications. This role is similar to an in-house specialist but as well as external PR, often also involves looking after internal communications. It plays a key role in how investors, employees and the general public perceive a company. Day-to-day activities revolve around brand identity, reputation management, and internal and external communications.