Sell Digital Products On Shopify And Optimize SEO
Selling digital products over the internet have become a big trend in the last couple of years. Marketing or promoting your product and new website may take many forms. It may be a blog that you launch and maintain throughout the year. Maintenance means you would research each topic that may be related to your digital product, plan the copywriting for the product, and publish the article. You would put up your digital product on your website that is built using your choice of website builder which may be one of these: Shopify, Clickfunnels, WordPress, Wix, BigCommerce, Weebly, and more.
Assume your choice of web builder is Shopify, when you want to figure out what other shopify website owners are selling. The reason is behind is that you want to know the best or top selling products that they are already making money by selling to their customers. You want to replicate this part to also make money. But that would be very time consuming. The first and the most traditional way is to actually go through each of the Shopify sites that are in your niche or industry. Another better method is to use a Shopify spy tool.
Constantly, we are capable of seeing changes in the popularity of the types of products out there from many different popular product lists. But the problem with all these lists is that there is a time delay issue. A very popular list may be valid for only 4-6 weeks, and the products will be outdated. Using such an outdated list has proved not optimal at all for most online shop owners. That’s the reason you need a specific product spy tool for the specific website builder (i.e. Shopify).
Again, when marketing your product or your Shopify ecommerce site, you will need to bring people (or rather the potential customers) to your online shop. One method is through blogging. But blogging actually would relay highly on search engine optimization (SEO) i.e. Whether you have implemented all the necessary elements required for your on-page SEO. But at the same time you will have to keep up with techniques. Certainly there are many marketers with SEO tips out there, but some of the tips may have already become outdated after Google’s updates to its organic search ranking algorithms.
When applying SEO tactics to your website, make sure to avoid the following tactics that used to work to some extent in the past but would not continue to work. When you over-do it on your website or any site, it may even come back with negative results which are not what you have intended in the first place for your site’s organic search ranking. The tactics include keyword stuffing, hidden footer links, other hidden links on your web pages, web directories with quality that are doubtful, spamming article network, gibberish content creation, and page headings and titles that have nothing to do with the page content. Many marketers would be tempted to make use of (i.e. redirecting) old expired domains which may still have PageRank from the past, but are in a totally unrelated industry to your industry.