Branding by Association – 5 Steps You Can Outsource When Building Your Brand by Association
Branding by association is a powerful way to quickly establish your brand by connecting, affiliating or associating with recognized brands and leading experts.
The problem with all branding efforts is that building a memorable brand requires time and effort. However, it does not have to be your time and effort. You can enlist assistants to handle some steps for you.
Five of the easiest steps to outsource include:
Research – Who are the big guns in your industry who you know like and trust? Who do you want to meet or work with? Who do you respect? Whose products have you bought and used? Once you have created your list, have an assistant thoroughly research them and their businesses to identify opportunities for you to connect with them.
Writing – You can hire a ghost writer to develop a number of written products that mention targeted brands. These could include white papers, manifestos, articles, reviews or short reports. Be sure to include affiliate links when appropriate.
Affiliate relationship management – As an affiliate for one of your targeted brands, it is important to successfully promote and sell their products. Nothing gets the attention of a recognized expert than you making money for them. To be successful as an affiliate, requires experience – experience you can hire.
Blog post monitoring and management – Setting up systems to monitor blogs of your targeted brands can facilitate the process of commenting on those blogs. By regularly commenting on a targeted brands blog raises your profile with the branded expert as well as among their followers.
Social media activities – These activities can be fun, but time consuming. Have an assistant monitor and track your targeted brands so that you can make comments about as well as forward their status updates to your followers in a timely manner.