A Little Information About the Advertising Industry
Some of the main advertising jobs that you are likely to come across include account services, media planning, media buying, creative advertising services, advertising market research and advertising project delivery. Some advertising jobs require a relevant degree, but it depends on the position you are applying for. You can also complete various advertising diplomas, but do your research and make sure the one that you are doing is recognised by employers.
If you want to take on an advertising job then you will need to have good research skills. This is because you will spend a large amount of your time trying to spot new trends and researching the best places to advertise. Advertisers need to understand the characteristics of their audience and be able to predict buying habits. One of the ways in which you can start to do this is by testing customers’ reactions to different advertising campaigns. You will be surprised by just how much you can learn about the market by simply talking to people and asking them the right questions.
If you think you have the ability to take on a more senior role then you might want to apply for an advertising creative director job. The job of a creative director is to oversee both the design of projects and the written copy. They must make sure that everything fits together and meets the needs of the client. They are constantly relied upon to give creative input and to come up with innovate advertising campaigns.
Or perhaps you have a flair for sales? If this is the case then you should consider a role in advertising sales. The sales team are key to the success of any advertising agency. Advertising sales professionals are expected to grow existing business as well as landing new clients. If you have a strong knowledge of the advertising industry then you will be successful in this role.
If this article has sparked your interest in the advertising industry then you should continue building up your knowledge. Go and read some industry blogs and online publications. Participate in advertising related discussions on relevant blogs and forums and you will soon have a good awareness of the industry.